Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdSide is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 124 other categories.

2 AdSide is leading in Autos & Vehicles, Software, Math, Fantasy Sports and 8 other categories.


1 Improve Digital is leading in most countries, including Italy, Norway, Netherlands, Sweden and 66 other countries.

2 AdSide is leading in Canada, Croatia, Pakistan, Philippines and one other country.