Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdSide is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 80 other categories.

2 AdSide is leading in People & Society, Autos & Vehicles, Computer & Electronics, Software and 24 other categories.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Germany and 50 other countries.

2 AdSide is leading in United States, India, Philippines, Viet Nam and 6 other countries.