Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdSide is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, News & Media and 117 other categories.

2 AdSide is leading in Autos & Vehicles, Computer & Electronics, Software, Math and 8 other categories.

Geography

1 Improve Digital is leading in most countries, including Norway, Netherlands, Sweden, Spain and 61 other countries.

2 AdSide is leading in India, Pakistan, Philippines, Papua New Guinea and 2 other countries.