Market Share by Top Websites

2 In terms of market share, AdSide is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 AdSide has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Autos & Vehicles, News & Media and 48 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Computer & Electronics, Internet & Telecom and 28 other categories.

Geography

1 Kitara Media is leading in most countries, including Canada, Philippines, United Kingdom, France and 21 other countries.

2 AdSide is leading in United States, Brazil, India, Australia and 12 other countries.