Market Share by Top Websites

1 KontextR is leading in Top 100K Sites.

2 In terms of market share, AdSide is clearly lagging behind, losing to KontextR in all segments.

Websites Categories

1 KontextR has better usage coverage in more websites categories. Including News & Media, Adult, Business & Consumer Services, Computers Electronics & Technology and 4 other categories.

2 AdSide is leading in Reference Materials, Arts & Entertainment, Health, Lifestyle and 2 other categories.


1 AdSide is leading in most countries, including United States, Hong Kong, New Zealand, Philippines and 2 other countries.

2 KontextR is leading in Germany, Austria, Kyrgyzstan and Romania.