Market Share by Top Websites

1 Korrelate is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, AdSide is clearly lagging behind, losing to Korrelate in all segments.

Websites Categories

1 AdSide has better usage coverage in more websites categories. Including People & Society, Autos & Vehicles, Arts & Entertainment, News & Media and 62 other categories.

2 Korrelate is leading in Car Buying, Makes & Models, Search Engine, Consumer Electronics and 3 other categories.


1 AdSide is leading in most countries, including United States, India, Brazil, Philippines and 19 other countries.

2 Korrelate is leading in Spain, Thailand, Turkey and Egypt.