Market Share by Top Websites

1 MADS is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, AdSide is clearly lagging behind, losing to MADS in all segments.

Websites Categories

1 MADS has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Finance, Food & Drink and 6 other categories.

2 AdSide is leading in Reference Materials, Adult, Health and Science & Education.


1 MADS is leading in most countries, including Sweden, Latvia, India, Netherlands and 4 other countries.

2 AdSide is leading in United States, Hong Kong, New Zealand, Philippines and 2 other countries.