Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdSide is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Health and 57 other categories.

2 AdSide is leading in People & Society, Arts & Entertainment, Autos & Vehicles, News & Media and 44 other categories.

Geography

1 Mercent is leading in most countries, including United States, United Kingdom, Canada, Brazil and 43 other countries.

2 AdSide is leading in Ukraine, Switzerland, South Africa, New Zealand and 2 other countries.