Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdSide is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 AdSide has better usage coverage in more websites categories. Including People & Society, Autos & Vehicles, Arts & Entertainment, News & Media and 43 other categories.

2 Mercent is leading in Shopping, Clothing, Business & Industry, Home & Garden and 36 other categories.

Geography

1 Mercent is leading in most countries, including United States, United Kingdom, Ukraine, Romania and 37 other countries.

2 AdSide is leading in Brazil, India, Australia, South Africa and 10 other countries.