Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdSide is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 AdSide has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Autos & Vehicles, News & Media and 48 other categories.

2 Mercent is leading in Shopping, Clothing, Business & Industry, Home & Garden and 38 other categories.


1 Mercent is leading in most countries, including United States, Canada, United Kingdom, Australia and 70 other countries.

2 AdSide is leading in India, Brazil, Philippines, Germany and 4 other countries.