Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdSide is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Health and 60 other categories.

2 AdSide is leading in People & Society, Arts & Entertainment, Autos & Vehicles, News & Media and 43 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, United Kingdom, France and 42 other countries.

2 AdSide is leading in India, Pakistan, Ukraine, Philippines and 4 other countries.