2
In terms of market share, AdSide is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.
1
AdSide has better usage coverage in more websites categories. Including Reference Materials, Adult, Arts & Entertainment, Lifestyle and 2 other categories.
2
Microsoft adCenter Conversion is leading in Computers Electronics & Technology, Business & Consumer Services, Finance, Food & Drink and one other category.
1
Microsoft adCenter Conversion is leading in most countries, including United States, Argentina, Canada, France and 5 other countries.
2
AdSide is leading in Hong Kong, New Zealand, Philippines and Ukraine.