Market Share by Top Websites

1 Microsoft adCenter Conversion is leading in Top 100K Sites.

2 In terms of market share, AdSide is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 85 other categories.

2 AdSide is leading in People & Society, Arts & Entertainment, Autos & Vehicles, News & Media and 29 other categories.


1 AdSide is leading in most countries, including Brazil, India, Canada, Germany and 40 other countries.

2 Microsoft adCenter Conversion is leading in United States, United Kingdom, France, China and 14 other countries.