2
In terms of market share, AdSide is clearly lagging behind, losing to Open AdExchange in all segments.
1
AdSide has better usage coverage in more websites categories. Including Reference Materials, Adult, Health, Lifestyle and 2 other categories.
2
Open AdExchange is leading in Finance, Home & Garden and Jobs & Career.
1
AdSide is leading in most countries, including United States, Hong Kong, New Zealand, Philippines and 2 other countries.
2
Open AdExchange is leading in Denmark, Pakistan and Sweden.