Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdSide is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 AdSide has better usage coverage in more websites categories. Including People & Society, Autos & Vehicles, Sports, Computer & Electronics and 35 other categories.

2 Popin is leading in Arts & Entertainment, News & Media, Business & Industry, Internet & Telecom and 35 other categories.


1 Popin is leading in most countries, including Taiwan, Japan, Hong Kong, United States and 25 other countries.

2 AdSide is leading in India, Brazil, Germany, Philippines and 10 other countries.