Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdSide is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Shopping and 44 other categories.

2 AdSide is leading in People & Society, Autos & Vehicles, Computer & Electronics, Music & Audio and 37 other categories.

Geography

1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Peru and 21 other countries.

2 AdSide is leading in United States, India, Pakistan, Indonesia and 17 other countries.