Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdSide is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Shopping and 76 other categories.

2 AdSide is leading in People & Society, Autos & Vehicles, Computer & Electronics, Software and 28 other categories.


1 Sanoma is leading in most countries, including Romania, Lithuania, Finland, Denmark and 45 other countries.

2 AdSide is leading in United States, India, Poland, Ireland and 5 other countries.