Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdSide is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 AdSide has better usage coverage in more websites categories. Including People & Society, Autos & Vehicles, Computer & Electronics, Software and 43 other categories.

2 Sanoma is leading in News & Media, Arts & Entertainment, Business & Industry, Sports and 41 other categories.

Geography

1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Peru and 17 other countries.

2 AdSide is leading in United States, Brazil, India, Canada and 15 other countries.