Market Share by Top Websites

1 Undertone Networks is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdSide is clearly lagging behind, losing to Undertone Networks in all segments.

Websites Categories

1 Undertone Networks has better usage coverage in more websites categories. Including News & Media, Business & Industry, Sports, Religion & Spirituality and 54 other categories.

2 AdSide is leading in People & Society, Arts & Entertainment, Autos & Vehicles, Music & Audio and 36 other categories.


1 AdSide is leading in most countries, including Brazil, India, Germany, France and 31 other countries.

2 Undertone Networks is leading in United States, United Kingdom, Canada, Australia and 24 other countries.