Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdSolution is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Business & Industry, Tourism and 50 other categories.

2 AdSolution is leading in Arts & Entertainment, People & Society, TV & Video, Music & Audio and 27 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Turkey and 29 other countries.

2 AdSolution is leading in India, United Kingdom, Poland, Indonesia and 14 other countries.