In terms of market share, AdSolution is clearly lagging behind, losing to Kitara Media in all segments.
AdSolution has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, TV & Video, Movies and 32 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, Business & Industry, Travel and 22 other categories.
AdSolution is leading in most countries, including India, Germany, France, Indonesia and 22 other countries.
Kitara Media is leading in United States, Canada, Spain, Japan and 16 other countries.