In terms of market share, AdSolution is clearly lagging behind, losing to Kitara Media in all segments.
AdSolution has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, TV & Video and 20 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, News & Media, Photography and 6 other categories.
AdSolution is leading in most countries, including United States, India, Indonesia, Ukraine and 23 other countries.
Kitara Media is leading in Canada, Mexico, United Arab Emirates, Trinidad and Tobago and 5 other countries.