Market Share by Top Websites

1 AdTaily is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Etology is clearly lagging behind, losing to AdTaily in all segments.

Websites Categories

1 AdTaily has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 137 other categories.

2 Etology is leading in Adult, Gay, Lesbian, & Bisexual and Alternative & Natural Medicine.


1 AdTaily is leading in most countries, including Poland, Germany, United Kingdom, Russia and 38 other countries.

2 Etology is leading in China, Indonesia, India, Taiwan and 11 other countries.