Market Share by Top Websites

1 AdTaily is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Etology is clearly lagging behind, losing to AdTaily in all segments.

Websites Categories

1 AdTaily has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 135 other categories.

2 Etology is leading in Adult and Alternative & Natural Medicine.


1 AdTaily is leading in most countries, including Poland, United Kingdom, Germany, Russia and 49 other countries.

2 Etology is leading in Taiwan, Philippines and Singapore.