Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTaily is clearly lagging behind, losing to Rubicon Project in all segments.

Websites Categories

1 Rubicon Project has better usage coverage in more websites categories. Including News & Media, Autos & Vehicles, Chats & Forums, Sports and 119 other categories.

2 AdTaily is leading in Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 57 other categories.


1 Rubicon Project is leading in most countries, including United States, France, Japan, Spain and 142 other countries.

2 AdTaily is leading in Poland, Kyrgyzstan and Mali.