Market Share by Top Websites

1 Adtech is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick DART is clearly lagging behind, losing to Adtech in all segments.

Websites Categories

1 Adtech has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 235 other categories.

2 DoubleClick DART is leading in Senior Health and Grants & Scholarships.

Geography

1 Adtech is leading in most countries, including United States, France, Brazil, Italy and 170 other countries.

2 DoubleClick DART is leading in Macedonia, Uganda, Libya, Guyana and one other country.