1
Adtech is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, DoubleClick DART is clearly lagging behind, losing to Adtech in all segments.
1
Adtech has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Music & Audio and 213 other categories.
2
DoubleClick DART is leading in Nutrition, Conditions & Diseases, Basketball, Dentistry and 8 other categories.
1
Adtech is leading in most countries, including Czech Republic, United States, Germany, United Kingdom and 125 other countries.
2
DoubleClick DART is leading in Brazil, China, Serbia, Japan and 18 other countries.