Market Share by Top Websites

1 Adtech is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick DART is still behind Adtech in all market share segments.

Websites Categories

1 Adtech has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Business & Industry and 238 other categories.

2 DoubleClick DART is leading in Senior Health.

Geography

1 Adtech is leading in most countries, including Czech Republic, United States, France, Germany and 202 other countries.

2 DoubleClick DART is leading in United Arab Emirates, Macedonia, Mongolia, Virgin Islands, British and one other country.