Market Share by Top Websites

1 Adtech is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick DART is clearly lagging behind, losing to Adtech in all segments.

Websites Categories

1 Adtech has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Music & Audio and 214 other categories.

2 DoubleClick DART is leading in Nutrition, Conditions & Diseases, Basketball, Dentistry and 9 other categories.

Geography

1 Adtech is leading in most countries, including Czech Republic, United States, Germany, United Kingdom and 135 other countries.

2 DoubleClick DART is leading in Brazil, China, Serbia, United Arab Emirates and 8 other countries.