Market Share by Top Websites

1 Adtech is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick DART is clearly lagging behind, losing to Adtech in all segments.

Websites Categories

1 Adtech has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Adult and 210 other categories.

2 DoubleClick DART is leading in Nutrition, Conditions & Diseases, Basketball, Dentistry and 8 other categories.

Geography

1 Adtech is leading in most countries, including Czech Republic, Germany, United States, United Kingdom and 112 other countries.

2 DoubleClick DART is leading in Brazil, China, Serbia, Taiwan and 21 other countries.