Market Share by Top Websites

1 Adtech is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick DART is still behind Adtech in all market share segments.

Websites Categories

1 Adtech has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Music & Audio and 218 other categories.

2 DoubleClick DART is leading in Nutrition, Conditions & Diseases, Basketball, Dentistry and 8 other categories.

Geography

1 Adtech is leading in most countries, including Czech Republic, United States, Germany, United Kingdom and 131 other countries.

2 DoubleClick DART is leading in Brazil, China, Serbia, Taiwan and 17 other countries.