Market Share by Top Websites

1 Adtech is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Emediate is clearly lagging behind, losing to Adtech in all segments.

Websites Categories

1 Adtech has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Music & Audio and 228 other categories.

2 Emediate is leading in Internet & Telecom, Marketing & Advertising, Science, Social Sciences and 3 other categories.


1 Adtech is leading in most countries, including United States, France, Brazil, Czech Republic and 172 other countries.

2 Emediate is leading in Sweden, Denmark, Finland, Iceland and one other country.