Adtech
739,102 websites

Adtech offers both free and paid options

http://www.adtech.com

ADTECH is a global technology solutions company and is AOL Advertising's ad serving platform. The company's flagship product, ADTECH IQ is an integrated ad serving platform that enables web publishers, ad networks, agencies and advertisers ...

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Google Publisher Tag
545,414 websites

Google Publisher Tag is free to use

https://support.google.com/dfp_premium/topic/28788?hl=en&ref_topic=28149

Google Publisher Tag (GPT) is an ad tagging library with which you can dynamically build ad requests. GPT takes key details from you such as ad unit name, ad size, and custom targeting, builds the request, and displays the ad on web pages o...

Market Share by Top Websites

1 Adtech is leading in The Entire Web.

2 Google Publisher Tag is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Adtech has better usage coverage in more websites categories. Including Arts & Entertainment, Games, News & Media, Adult and 9 other categories.

2 Google Publisher Tag is leading in Computers Electronics & Technology, Food & Drink, Sports, Vehicles and 7 other categories.

Geography

1 Adtech is leading in most countries, including Russia, France, Italy, Germany and 101 other countries.

2 Google Publisher Tag is leading in United States, Japan, Taiwan, South Korea and 51 other countries.