Market Share by Top Websites

1 Index Exchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtech is clearly lagging behind, losing to Index Exchange in all segments.

Websites Categories

1 Index Exchange has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Domain Names & Register, Shopping and 197 other categories.

2 Adtech is leading in Arts & Entertainment, People & Society, Adult, Music & Audio and 34 other categories.


1 Index Exchange is leading in most countries, including United States, Russia, Canada, India and 107 other countries.

2 Adtech is leading in Czech Republic, Germany, United Kingdom, France and 56 other countries.