Market Share by Top Websites

1 Index Exchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtech is clearly lagging behind, losing to Index Exchange in all segments.

Websites Categories

1 Index Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, News & Media and 19 other categories.

2 Adtech is leading in Law & Government.

Geography

1 Index Exchange is leading in most countries, including United States, Taiwan, Russia, France and 155 other countries.

2 Adtech is leading in Japan.