Market Share by Top Websites

1 Adtech is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Sovrn is still behind Adtech in all market share segments.

Websites Categories

1 Adtech has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Business & Industry and 221 other categories.

2 Sovrn is leading in Food & Drink, Cooking & Recipes, Coupons, Home Improvement and 9 other categories.


1 Adtech is leading in most countries, including Czech Republic, France, Brazil, Great Britain and 141 other countries.

2 Sovrn is leading in United States, Germany, Poland, Lithuania and 28 other countries.