Market Share by Top Websites

1 Sovrn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtech is clearly lagging behind, losing to Sovrn in all segments.

Websites Categories

1 Sovrn has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, News & Media and 19 other categories.

2 Adtech is leading in Adult.


1 Sovrn is leading in most countries, including United States, Russia, France, Taiwan and 152 other countries.

2 Adtech is leading in Japan, Singapore, Iceland, Maldives and 2 other countries.