Market Share by Top Websites

1 Adtech is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sovrn is clearly lagging behind, losing to Adtech in all segments.

Websites Categories

1 Adtech has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Music & Audio and 205 other categories.

2 Sovrn is leading in Food & Drink, Cooking & Recipes, Home & Garden, Coupons and 21 other categories.


1 Adtech is leading in most countries, including Czech Republic, Germany, United Kingdom, France and 136 other countries.

2 Sovrn is leading in United States, Philippines, Costa Rica, Myanmar and 14 other countries.