Market Share by Top Websites

1 Adtech is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Sovrn is still behind Adtech in all market share segments.

Websites Categories

1 Adtech has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Adult and 213 other categories.

2 Sovrn is leading in Food & Drink, Cooking & Recipes, Coupons, Home Improvement and 14 other categories.


1 Adtech is leading in most countries, including Czech Republic, Germany, United Kingdom, Slovakia and 124 other countries.

2 Sovrn is leading in United States, Philippines, Malaysia, Sri Lanka and 6 other countries.