Market Share by Top Websites

1 Adtech is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Ad Exchange is clearly lagging behind, losing to Adtech in all segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Music & Audio, Web Hosting and 137 other categories.

2 Adtech is leading in Arts & Entertainment, People & Society, Adult, News & Media and 89 other categories.


1 Adtech is leading in most countries, including Czech Republic, United States, Germany, United Kingdom and 91 other countries.

2 Yahoo Ad Exchange is leading in Japan, Russia, Brazil, Australia and 66 other countries.