Market Share by Top Websites

1 Adtech is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Yahoo Ad Exchange is still behind Adtech in all market share segments.

Websites Categories

1 Adtech has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 220 other categories.

2 Yahoo Ad Exchange is leading in Internet & Telecom, Web Hosting, Credit, Loans & Mortgages, Genealogy and 9 other categories.


1 Adtech is leading in most countries, including United States, France, Brazil, Italy and 165 other countries.

2 Yahoo Ad Exchange is leading in Taiwan, Malaysia, Sri Lanka, Qatar and 11 other countries.