Market Share by Top Websites

1 Adtech is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Ad Exchange is clearly lagging behind, losing to Adtech in all segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Business & Industry, Music & Audio, Internet & Telecom, Religion & Spirituality and 150 other categories.

2 Adtech is leading in Arts & Entertainment, People & Society, Adult, News & Media and 74 other categories.


1 Adtech is leading in most countries, including Czech Republic, Germany, United Kingdom, Slovakia and 75 other countries.

2 Yahoo Ad Exchange is leading in United States, Japan, Russia, India and 67 other countries.