Market Share by Top Websites

1 Adtech is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Advertising is clearly lagging behind, losing to Adtech in all segments.

Websites Categories

1 Adtech has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Music & Audio and 236 other categories.

2 Yahoo Advertising hasn't got a lead over Adtech in any websites category.

Geography

1 Adtech is leading in most countries, including United States, France, Brazil, Czech Republic and 178 other countries.

2 Yahoo Advertising hasn't got a lead over Adtech in any country.