In terms of market share, Adtegrity is clearly lagging behind, losing to AdTotal in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 46 other categories.
AdTotal is leading in Sports, Soccer, Career & Education, Education and 6 other categories.
Adtegrity is leading in most countries, including United States, United Kingdom, Russia, Brazil and 19 other countries.
AdTotal is leading in Poland and Belarus.