In terms of market share, Adtegrity is clearly lagging behind, losing to AdTotal in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 47 other categories.
AdTotal is leading in Sports, Soccer, Chats & Forums, Career & Education and 5 other categories.
Adtegrity is leading in most countries, including United States, Turkey, Russia, Australia and 20 other countries.
AdTotal is leading in Poland.