In terms of market share, Adtegrity is clearly lagging behind, losing to Banner Connect in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 41 other categories.
Banner Connect is leading in News & Media, Games, Sports, Video Games and 20 other categories.
Adtegrity is leading in most countries, including United States, India, Russia, Indonesia and 14 other countries.
Banner Connect is leading in Netherlands, Poland, United Kingdom, Ghana and 4 other countries.