In terms of market share, Adtegrity is clearly lagging behind, losing to Banner Connect in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 40 other categories.
Banner Connect is leading in News & Media, Games, Sports, Video Games and 19 other categories.
Adtegrity is leading in most countries, including United States, India, Turkey, Brazil and 16 other countries.
Banner Connect is leading in United Arab Emirates, Saudi Arabia, Germany, Thailand and 5 other countries.