Market Share by Top Websites

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Banner Connect in all segments.

Websites Categories

1 Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 41 other categories.

2 Banner Connect is leading in News & Media, Games, Sports, Video Games and 20 other categories.

Geography

1 Adtegrity is leading in most countries, including United States, India, Russia, Indonesia and 14 other countries.

2 Banner Connect is leading in Netherlands, Poland, United Kingdom, Ghana and 4 other countries.