In terms of market share, Adtegrity is clearly lagging behind, losing to Banner Connect in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 38 other categories.
Banner Connect is leading in News & Media, Games, Sports, Video Games and 18 other categories.
Adtegrity is leading in most countries, including United States, Russia, United Kingdom, Indonesia and 17 other countries.
Banner Connect is leading in Netherlands, Japan, Ukraine, United Arab Emirates and 4 other countries.