In terms of market share, Adtegrity is clearly lagging behind, losing to Banner Connect in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 42 other categories.
Banner Connect is leading in News & Media, Games, Sports, Video Games and 21 other categories.
Adtegrity is leading in most countries, including United States, Germany, India, Russia and 13 other countries.
Banner Connect is leading in United Kingdom, France, United Arab Emirates, Spain and 5 other countries.