In terms of market share, Adtegrity is clearly lagging behind, losing to Banner Connect in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 42 other categories.
Banner Connect is leading in News & Media, Games, Sports, Video Games and 20 other categories.
Adtegrity is leading in most countries, including United States, India, Brazil, France and 10 other countries.
Banner Connect is leading in Australia, Canada, Egypt, Saudi Arabia and 6 other countries.