In terms of market share, Adtegrity is clearly lagging behind, losing to Blink New Media in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 52 other categories.
Blink New Media is leading in Health, Products & Shopping, Religion & Spirituality, Gambling and 3 other categories.
Adtegrity is leading in most countries, including United States, France, India, Russia and 15 other countries.
Blink New Media is leading in Germany and Turkey.