In terms of market share, Adtegrity is clearly lagging behind, losing to Blink New Media in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 55 other categories.
Blink New Media is leading in Health, Religion & Spirituality, Products & Shopping, Coupons and 3 other categories.
Adtegrity is leading in most countries, including United States, India, Indonesia, Russia and 16 other countries.
Blink New Media is leading in Brazil, Japan, Germany, China and 2 other countries.