In terms of market share, Adtegrity is clearly lagging behind, losing to CONTEXTin in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 46 other categories.
CONTEXTin is leading in Computer & Electronics, Software, Health, TV & Video and 19 other categories.
Adtegrity is leading in most countries, including Russia, India, United Kingdom, Spain and 17 other countries.
CONTEXTin is leading in United States, Australia, Canada, El Salvador and 5 other countries.