In terms of market share, Adtegrity is clearly lagging behind, losing to Hexagram in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 51 other categories.
Hexagram is leading in Humor, Animation & Comics, Coupons, Newspapers and 2 other categories.
Adtegrity is leading in most countries, including United States, Russia, Poland, United Kingdom and 9 other countries.
Hexagram is leading in Brazil, Chile, Italy and Pakistan.