In terms of market share, Adtegrity is clearly lagging behind, losing to Hexagram in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 57 other categories.
Hexagram is leading in Humor, Coupons, Newspapers, Magazines & E-Zines and 2 other categories.
Adtegrity is leading in most countries, including United States, India, United Kingdom, Brazil and 16 other countries.
Hexagram is leading in Egypt, Sweden, Spain, Poland and 4 other countries.