In terms of market share, Adtegrity is clearly lagging behind, losing to Hexagram in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 56 other categories.
Hexagram is leading in Humor, Animation & Comics, Universities & Colleges, Magazines & E-Zines and 2 other categories.
Adtegrity is leading in most countries, including United States, India, France, Indonesia and 17 other countries.
Hexagram is leading in Canada, Germany, Australia and Portugal.