Market Share by Top Websites

1 Innity is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Innity in all segments.

Websites Categories

1 Innity has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Religion & Spirituality and 119 other categories.

2 Adtegrity is leading in Online, Baseball, Home & Garden, Football and 4 other categories.

Geography

1 Innity is leading in most countries, including Malaysia, Indonesia, Philippines, Thailand and 45 other countries.

2 Adtegrity is leading in Russia, Spain, Guatemala, Bahrain and one other country.