Market Share by Top Websites

1 interclick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 40 other categories.

2 interclick is leading in Career & Education, Shopping, Universities & Colleges, Autos & Vehicles and 34 other categories.


1 Adtegrity is leading in most countries, including India, Canada, Germany, South Africa and 14 other countries.

2 interclick is leading in United States, Argentina, United Kingdom, Belgium and 7 other countries.