Market Share by Top Websites

1 interclick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 37 other categories.

2 interclick is leading in Shopping, Career & Education, Autos & Vehicles, Universities & Colleges and 30 other categories.


1 Adtegrity is leading in most countries, including Canada, Germany, Brazil, India and 21 other countries.

2 interclick is leading in United States, Korea Republic, Thailand, Norway and 6 other countries.