Market Share by Top Websites

1 interclick is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 40 other categories.

2 interclick is leading in Career & Education, Shopping, Universities & Colleges, Food & Drink and 35 other categories.

Geography

1 Adtegrity is leading in most countries, including India, United Kingdom, Brazil, Japan and 11 other countries.

2 interclick is leading in United States, Canada, Indonesia, Viet Nam and 4 other countries.