Market Share by Top Websites

1 interclick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 39 other categories.

2 interclick is leading in Career & Education, Universities & Colleges, Shopping, Food & Drink and 35 other categories.


1 Adtegrity is leading in most countries, including India, Russia, Indonesia, Germany and 16 other countries.

2 interclick is leading in United States, Canada, Japan, Poland and 6 other countries.