Market Share by Top Websites

1 InternetBrands is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to InternetBrands in all segments.

Websites Categories

1 InternetBrands has better usage coverage in more websites categories. Including Law & Government, Law, Business & Industry, Health and 55 other categories.

2 Adtegrity is leading in Arts & Entertainment, People & Society, Music & Audio, News & Media and 35 other categories.


1 Adtegrity is leading in most countries, including India, France, Brazil, Portugal and 38 other countries.

2 InternetBrands is leading in United States, United Kingdom, South Africa, Saudi Arabia and one other country.