In terms of market share, Adtegrity is clearly lagging behind, losing to Kanoodle in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 45 other categories.
Kanoodle is leading in Finance, Shopping, Investing, Sports and 27 other categories.
Adtegrity is leading in most countries, including United States, Russia, India, Spain and 21 other countries.
Kanoodle is leading in Canada, Bulgaria, Croatia, Estonia and 4 other countries.