In terms of market share, Adtegrity is clearly lagging behind, losing to Kanoodle in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 38 other categories.
Kanoodle is leading in Finance, Sports, Investing, Religion & Spirituality and 24 other categories.
Adtegrity is leading in most countries, including United States, Germany, Brazil, Canada and 22 other countries.
Kanoodle is leading in Bosnia, Zimbabwe, Costa Rica, Nigeria and one other country.