In terms of market share, Adtegrity is clearly lagging behind, losing to Kanoodle in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 40 other categories.
Kanoodle is leading in Finance, Shopping, Sports, Investing and 30 other categories.
Adtegrity is leading in most countries, including United States, Russia, United Kingdom, France and 8 other countries.
Kanoodle is leading in Canada, Australia, Puerto Rico and Viet Nam.