In terms of market share, Adtegrity is clearly lagging behind, losing to Kanoodle in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 38 other categories.
Kanoodle is leading in Finance, Shopping, Sports, Investing and 31 other categories.
Adtegrity is leading in most countries, including United States, India, France, Brazil and 35 other countries.
Kanoodle is leading in United Kingdom, Russia, Switzerland and Singapore.