In terms of market share, Adtegrity is clearly lagging behind, losing to Kanoodle in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 43 other categories.
Kanoodle is leading in Finance, Shopping, Sports, Investing and 28 other categories.
Adtegrity is leading in most countries, including United States, India, Russia, Indonesia and 17 other countries.
Kanoodle is leading in Norway and Portugal.