Market Share by Top Websites

1 Kitara Media is leading in Top 100K Sites.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, Real Estate and 38 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Internet & Telecom and 35 other categories.


1 Kitara Media is leading in most countries, including Canada, Turkey, Netherlands, Romania and 16 other countries.

2 Adtegrity is leading in United States, India, Russia, Indonesia and 8 other countries.