In terms of market share, Adtegrity is clearly lagging behind, losing to Kitara Media in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, Real Estate and 36 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Computer & Electronics and 34 other categories.
Kitara Media is leading in most countries, including India, Canada, Mexico, Japan and 24 other countries.
Adtegrity is leading in United States, Russia, France, Egypt and 11 other countries.