In terms of market share, Adtegrity is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Computer & Electronics and 36 other categories.
Adtegrity is leading in Arts & Entertainment, Business & Industry, Music & Audio, Real Estate and 34 other categories.
Kitara Media is leading in most countries, including United States, United Kingdom, Germany, Spain and 34 other countries.
Adtegrity is leading in India, France, Brazil, Portugal and 16 other countries.