In terms of market share, Adtegrity is clearly lagging behind, losing to Kitara Media in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, Real Estate and 38 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Internet & Telecom and 35 other categories.
Kitara Media is leading in most countries, including Egypt, Canada, Netherlands, Germany and 20 other countries.
Adtegrity is leading in United States, India, Indonesia, Viet Nam and 11 other countries.