In terms of market share, Adtegrity is clearly lagging behind, losing to Kitara Media in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, Real Estate and 36 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Computer & Electronics and 35 other categories.
Adtegrity is leading in most countries, including United States, United Kingdom, Turkey, Indonesia and 14 other countries.
Kitara Media is leading in Canada, India, Italy, Malaysia and 12 other countries.