Market Share by Top Websites

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, Real Estate and 39 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Computer & Electronics and 35 other categories.

Geography

1 Kitara Media is leading in most countries, including Canada, India, Germany, Turkey and 18 other countries.

2 Adtegrity is leading in United States, United Kingdom, Brazil, Japan and 8 other countries.