In terms of market share, Adtegrity is clearly lagging behind, losing to Kitara Media in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, Real Estate and 39 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Computer & Electronics and 35 other categories.
Kitara Media is leading in most countries, including Canada, India, Germany, Turkey and 18 other countries.
Adtegrity is leading in United States, United Kingdom, Brazil, Japan and 8 other countries.