Market Share by Top Websites

1 Kitara Media is leading in Top 100K Sites.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, Adult and 35 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Travel and 26 other categories.

Geography

1 Kitara Media is leading in most countries, including India, Canada, Brazil, Russia and 22 other countries.

2 Adtegrity is leading in Germany, Indonesia, Turkey, United Kingdom and 12 other countries.