Market Share by Top Websites

2 In terms of market share, Adtegrity is clearly lagging behind, losing to LiftDNA in all segments.

Websites Categories

1 Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 54 other categories.

2 LiftDNA is leading in Online Marketing, Relationships & Dating, Restaurants & Delivery and Food & Drink.

Geography

1 Adtegrity is leading in most countries, including United States, India, United Kingdom, Brazil and 15 other countries.

2 LiftDNA is leading in Canada, Germany, China, Bulgaria and 6 other countries.