Market Share by Top Websites

2 In terms of market share, Adtegrity is clearly lagging behind, losing to LiftDNA in all segments.

Websites Categories

1 Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 52 other categories.

2 LiftDNA is leading in Online Marketing, Relationships & Dating, Investing, Food & Drink and one other category.


1 Adtegrity is leading in most countries, including United States, India, Canada, Germany and 13 other countries.

2 LiftDNA is leading in Poland, Taiwan, Spain, United Kingdom and 7 other countries.