In terms of market share, Adtegrity is clearly lagging behind, losing to LiftDNA in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 55 other categories.
LiftDNA is leading in Online Marketing, Food & Drink, Restaurants & Delivery and Relationships & Dating.
LiftDNA is leading in most countries, including Turkey, France, Poland, Viet Nam and 15 other countries.
Adtegrity is leading in United States, India, United Kingdom, Brazil and 9 other countries.