Market Share by Top Websites

1 LiftDNA is leading in Top 10K Sites and Top 100K Sites.

2 Adtegrity is leading in Top 1M Sites.

Websites Categories

1 Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 51 other categories.

2 LiftDNA is leading in Health, Online Marketing, Magazines & E-Zines and Relationships & Dating.


1 Adtegrity is leading in most countries, including United States, India, Brazil, Egypt and 18 other countries.

2 LiftDNA is leading in Germany, Japan, Sweden, Denmark and 7 other countries.