In terms of market share, Adtegrity is clearly lagging behind, losing to LiftDNA in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 49 other categories.
LiftDNA is leading in Investing, Health, Online Marketing and Relationships & Dating.
Adtegrity is leading in most countries, including United States, Canada, Germany, Brazil and 22 other countries.
LiftDNA is leading in China, Denmark, France, Argentina and 6 other countries.