In terms of market share, Adtegrity is clearly lagging behind, losing to LiftDNA in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 51 other categories.
LiftDNA is leading in Health, Online Marketing, Relationships & Dating, Investing and 2 other categories.
Adtegrity is leading in most countries, including United States, United Kingdom, Russia, Brazil and 16 other countries.
LiftDNA is leading in China, Denmark, Canada, Colombia and 9 other countries.