Market Share by Top Websites

2 In terms of market share, Adtegrity is clearly lagging behind, losing to LiftDNA in all segments.

Websites Categories

1 Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 53 other categories.

2 LiftDNA is leading in Online Marketing, Investing, Food & Drink, Restaurants & Delivery and one other category.

Geography

1 LiftDNA is leading in most countries, including United Kingdom, Canada, China, Denmark and 11 other countries.

2 LiftDNA is leading in United Kingdom, Canada, China, Denmark and 11 other countries.