In terms of market share, Adtegrity is clearly lagging behind, losing to LiftDNA in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 49 other categories.
LiftDNA is leading in Relationships & Dating, Online Marketing, Restaurants & Delivery and Food & Drink.
Adtegrity is leading in most countries, including United States, India, France, United Kingdom and 41 other countries.
LiftDNA is leading in Tuvalu, South Africa, Timor-leste, Tokelau and 4 other countries.