In terms of market share, Adtegrity is clearly lagging behind, losing to LiftDNA in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 54 other categories.
LiftDNA is leading in Online Marketing, Relationships & Dating, Restaurants & Delivery and Food & Drink.
Adtegrity is leading in most countries, including United States, India, United Kingdom, Brazil and 15 other countries.
LiftDNA is leading in Canada, Germany, China, Bulgaria and 6 other countries.