In terms of market share, Adtegrity is clearly lagging behind, losing to LiftDNA in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 52 other categories.
LiftDNA is leading in Relationships & Dating, Online Marketing, Restaurants & Delivery and Food & Drink.
Adtegrity is leading in most countries, including United States, Russia, United Kingdom, Poland and 8 other countries.
LiftDNA is leading in Ukraine, Korea Republic, Sweden, Viet Nam and 7 other countries.