In terms of market share, Adtegrity is clearly lagging behind, losing to LiftDNA in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 52 other categories.
LiftDNA is leading in Online Marketing, Relationships & Dating, Investing, Food & Drink and one other category.
Adtegrity is leading in most countries, including United States, India, Canada, Germany and 13 other countries.
LiftDNA is leading in Poland, Taiwan, Spain, United Kingdom and 7 other countries.