Market Share by Top Websites

1 LiftDNA is leading in Top 100K Sites.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to LiftDNA in all segments.

Websites Categories

1 Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 54 other categories.

2 LiftDNA is leading in Online Marketing, Food & Drink, Restaurants & Delivery and Relationships & Dating.

Geography

1 Adtegrity is leading in most countries, including United States, India, France, Indonesia and 12 other countries.

2 LiftDNA is leading in China, South Africa, Thailand, United Kingdom and 11 other countries.