In terms of market share, Adtegrity is clearly lagging behind, losing to LiftDNA in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 53 other categories.
LiftDNA is leading in Online Marketing, Investing, Food & Drink, Restaurants & Delivery and one other category.
LiftDNA is leading in most countries, including United Kingdom, Canada, China, Denmark and 11 other countries.
LiftDNA is leading in United Kingdom, Canada, China, Denmark and 11 other countries.