In terms of market share, Adtegrity is clearly lagging behind, losing to Lookery in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 49 other categories.
Lookery is leading in Internet & Telecom, Autos & Vehicles, Finance, Motorsports and 7 other categories.
Adtegrity is leading in most countries, including United States, United Kingdom, Russia, Brazil and 19 other countries.
Lookery is leading in Italy, Japan, Lebanon and Poland.