In terms of market share, Adtegrity is clearly lagging behind, losing to Lookery in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 51 other categories.
Lookery is leading in Internet & Telecom, Finance, Investing, General Merchandise and 5 other categories.
Adtegrity is leading in most countries, including United States, India, Indonesia, Russia and 16 other countries.
Lookery is leading in Japan and Poland.