In terms of market share, Adtegrity is clearly lagging behind, losing to Lucid Media in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 57 other categories.
Lucid Media is leading in Products & Shopping.
Adtegrity is leading in most countries, including United States, Russia, India, France and 19 other countries.
Lucid Media hasn't got a lead over Adtegrity in any country.