In terms of market share, Adtegrity is clearly lagging behind, losing to Matchbin in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 59 other categories.
Matchbin is leading in Coupons and Furniture.
Adtegrity is leading in most countries, including United States, India, Russia, Indonesia and 19 other countries.
Matchbin is leading in Brazil and Turkey.