In terms of market share, Adtegrity is clearly lagging behind, losing to Matchbin in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 51 other categories.
Matchbin is leading in Beauty & Fitness, Furniture and Coupons.
Adtegrity is leading in most countries, including United States, Canada, Germany, Brazil and 24 other countries.
Matchbin is leading in Sudan and Viet Nam.