In terms of market share, Adtegrity is clearly lagging behind, losing to Merchenta in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 49 other categories.
Merchenta is leading in Shopping, Health, Clothing, Consumer Electronics and 7 other categories.
Adtegrity is leading in most countries, including United States, India, Brazil, Venezuela and 14 other countries.
Merchenta is leading in United Kingdom, France, Ireland and Italy.