In terms of market share, Adtegrity is clearly lagging behind, losing to Merchenta in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 52 other categories.
Merchenta is leading in Shopping, Clothing, Home & Garden, Health and 7 other categories.
Adtegrity is leading in most countries, including United States, India, Brazil, Japan and 11 other countries.
Merchenta is leading in United Kingdom, China, Turkey, Poland and one other country.