In terms of market share, Adtegrity is clearly lagging behind, losing to Merchenta in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 48 other categories.
Merchenta is leading in Shopping, Home & Garden, Health, Clothing and 7 other categories.
Adtegrity is leading in most countries, including United States, Turkey, Russia, Australia and 17 other countries.
Merchenta is leading in United Kingdom, Colombia, Malaysia, Ireland and one other country.