Market Share by Top Websites

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Merchenta in all segments.

Websites Categories

1 Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 48 other categories.

2 Merchenta is leading in Shopping, Home & Garden, Health, Clothing and 7 other categories.


1 Adtegrity is leading in most countries, including United States, Turkey, Russia, Australia and 17 other countries.

2 Merchenta is leading in United Kingdom, Colombia, Malaysia, Ireland and one other country.