Market Share by Top Websites

1 Merchenta is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Merchenta in all segments.

Websites Categories

1 Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 52 other categories.

2 Merchenta is leading in Shopping, Clothing, Home & Garden, Health and 8 other categories.

Geography

1 Adtegrity is leading in most countries, including United States, Germany, India, Russia and 17 other countries.

2 Merchenta is leading in United Kingdom, Malaysia, Australia, Hong Kong and 5 other countries.