Market Share by Top Websites

1 Merchenta is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Merchenta in all segments.

Websites Categories

1 Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 48 other categories.

2 Merchenta is leading in Shopping, Health, Home & Garden, Clothing and 6 other categories.

Geography

1 Adtegrity is leading in most countries, including United States, Germany, Brazil, Canada and 22 other countries.

2 Merchenta is leading in United Kingdom, Hong Kong, Jersey, France and 6 other countries.