In terms of market share, Adtegrity is clearly lagging behind, losing to Merchenta in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 51 other categories.
Merchenta is leading in Shopping, Clothing, Home & Garden, Health and 7 other categories.
Adtegrity is leading in most countries, including United States, India, Russia, Indonesia and 16 other countries.
Merchenta is leading in United Kingdom, China, Jersey, Viet Nam and 7 other countries.