In terms of market share, Adtegrity is clearly lagging behind, losing to Merchenta in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 46 other categories.
Merchenta is leading in Shopping, Clothing, Health, Consumer Electronics and 8 other categories.
Adtegrity is leading in most countries, including United States, India, France, Brazil and 42 other countries.
Merchenta is leading in United Kingdom, Malaysia, Colombia and Peru.