In terms of market share, Adtegrity is clearly lagging behind, losing to Merchenta in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 51 other categories.
Merchenta is leading in Shopping, Health, Clothing, Home & Garden and 7 other categories.
Adtegrity is leading in most countries, including United States, India, Indonesia, Russia and 14 other countries.
Merchenta is leading in United Kingdom, Australia, Ireland, Portugal and one other country.