Market Share by Top Websites

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Merchenta in all segments.

Websites Categories

1 Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 46 other categories.

2 Merchenta is leading in Shopping, Clothing, Health, Consumer Electronics and 8 other categories.

Geography

1 Adtegrity is leading in most countries, including United States, India, France, Brazil and 42 other countries.

2 Merchenta is leading in United Kingdom, Malaysia, Colombia and Peru.