2
In terms of market share, Adtegrity is clearly lagging behind, losing to Merchenta in all segments.
1
Adtegrity has better usage coverage in more websites categories. Including Vehicles, Adult and News & Media.
2
Merchenta is leading in Lifestyle and E-commerce & Shopping.
1
Merchenta is leading in most countries, including Australia, China and Ecuador.
2
Adtegrity is leading in United States.