In terms of market share, Adtegrity is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 87 other categories.
Adtegrity is leading in Arts & Entertainment, People & Society, Music & Audio, News & Media and 19 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 28 other countries.
Adtegrity is leading in Brazil, South Africa, Germany, Indonesia and 8 other countries.