Market Share by Top Websites

1 Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 88 other categories.

2 Adtegrity is leading in Arts & Entertainment, People & Society, Music & Audio, Adult and 19 other categories.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, India, Canada and 24 other countries.

2 Adtegrity is leading in Brazil, Venezuela, Turkey, Germany and 9 other countries.