Market Share by Top Websites

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Mobile Theory in all segments.

Websites Categories

1 Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 53 other categories.

2 Mobile Theory is leading in Health.

Geography

1 Adtegrity is leading in most countries, including United States, United Kingdom, Russia, Brazil and 20 other countries.

2 Mobile Theory is leading in Malaysia.