In terms of market share, Adtegrity is clearly lagging behind, losing to Mobile Theory in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 56 other categories.
Mobile Theory is leading in Health and Construction & Maintenance.
Adtegrity is leading in most countries, including United States, India, Brazil, Venezuela and 16 other countries.
Mobile Theory is leading in Philippines.