In terms of market share, Adtegrity is clearly lagging behind, losing to Mobile Theory in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 53 other categories.
Mobile Theory is leading in Health.
Adtegrity is leading in most countries, including United States, United Kingdom, Russia, Brazil and 20 other countries.
Mobile Theory is leading in Malaysia.