Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including Autos & Vehicles, News & Media, Internet & Telecom, Arts & Entertainment and 105 other categories.

2 Adtegrity is leading in Adult, Real Estate, Movies, Telecommunications and 12 other categories.


1 Nativo is leading in most countries, including United States, United Kingdom, Canada, Australia and 57 other countries.

2 Adtegrity is leading in Saudi Arabia, Egypt, Senegal, Kazakhstan and 2 other countries.