Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including News & Media, Autos & Vehicles, Arts & Entertainment, Internet & Telecom and 136 other categories.

2 Adtegrity is leading in Real Estate, Online, Baseball, Gay, Lesbian, & Bisexual and 2 other categories.

Geography

1 Nativo is leading in most countries, including United States, Great Britain, Canada, Germany and 64 other countries.

2 Adtegrity is leading in India, Hong Kong, United Arab Emirates, Romania and 11 other countries.