Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including News & Media, Autos & Vehicles, Arts & Entertainment, Internet & Telecom and 138 other categories.

2 Adtegrity is leading in Online, Baseball, Energy and Chemicals.

Geography

1 Nativo is leading in most countries, including United States, United Kingdom, Canada, France and 67 other countries.

2 Adtegrity is leading in India, Portugal, United Arab Emirates, Hong Kong and 11 other countries.