In terms of market share, Adtegrity is clearly lagging behind, losing to Open AdExchange in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 50 other categories.
Open AdExchange is leading in Travel, Newspapers, Law & Government, Office Products and 9 other categories.
Adtegrity is leading in most countries, including United States, India, Russia, Indonesia and 19 other countries.
Open AdExchange is leading in Denmark, Sweden and Norway.