Market Share by Top Websites

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 46 other categories.

2 Open AdExchange is leading in Career & Education, Law & Government, Newspapers, Office Products and 6 other categories.

Geography

1 Adtegrity is leading in most countries, including United States, Canada, Brazil, Germany and 24 other countries.

2 Open AdExchange is leading in Denmark and Sweden.