In terms of market share, Adtegrity is clearly lagging behind, losing to Open AdExchange in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 48 other categories.
Open AdExchange is leading in Travel, Newspapers, Law & Government, Sports and 9 other categories.
Adtegrity is leading in most countries, including United States, Russia, India, France and 19 other countries.
Open AdExchange is leading in Denmark, Sweden, Serbia, Norway and one other country.