Market Share by Top Websites

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 50 other categories.

2 Open AdExchange is leading in Shopping, Travel, Newspapers, Law & Government and 10 other categories.

Geography

1 Adtegrity is leading in most countries, including United States, Germany, India, Russia and 18 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Ukraine, Malta and 2 other countries.