In terms of market share, Adtegrity is clearly lagging behind, losing to Open AdExchange in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 45 other categories.
Open AdExchange is leading in Shopping, Travel, Law & Government, Newspapers and 9 other categories.
Adtegrity is leading in most countries, including United States, India, Great Britain, France and 43 other countries.
Open AdExchange is leading in Denmark, Norway, Sweden, Faeroe Islands and 2 other countries.