In terms of market share, Adtegrity is clearly lagging behind, losing to Open AdExchange in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 50 other categories.
Open AdExchange is leading in Shopping, Travel, Newspapers, Law & Government and 10 other categories.
Adtegrity is leading in most countries, including United States, Germany, India, Russia and 18 other countries.
Open AdExchange is leading in Denmark, Sweden, Ukraine, Malta and 2 other countries.