In terms of market share, Adtegrity is clearly lagging behind, losing to Open AdExchange in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 48 other categories.
Open AdExchange is leading in Travel, Newspapers, Law & Government, Performing Arts and 11 other categories.
Adtegrity is leading in most countries, including United States, India, United Kingdom, Turkey and 21 other countries.
Open AdExchange is leading in Denmark, Sweden, Norway, Austria and 2 other countries.