In terms of market share, Adtegrity is clearly lagging behind, losing to OxaMedia in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 52 other categories.
OxaMedia is leading in Health.
Adtegrity is leading in most countries, including United States, Germany, Brazil, Canada and 25 other countries.
OxaMedia is leading in Greece.