In terms of market share, Adtegrity is clearly lagging behind, losing to Predicta in all segments.
Adtegrity has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Adult, Computer & Electronics and 34 other categories.
Predicta is leading in People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 19 other categories.
Adtegrity is leading in most countries, including United States, India, Canada, Hong Kong and 23 other countries.
Predicta is leading in Brazil, Portugal, Argentina, France and 15 other countries.