In terms of market share, Adtegrity is clearly lagging behind, losing to Predicta in all segments.
Adtegrity has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Adult, Computer & Electronics and 36 other categories.
Predicta is leading in People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 14 other categories.
Adtegrity is leading in most countries, including United States, France, India, Russia and 16 other countries.
Predicta is leading in Brazil, Norway and Uruguay.