In terms of market share, Adtegrity is clearly lagging behind, losing to Predicta in all segments.
Adtegrity has better usage coverage in more websites categories. Including Business & Industry, Adult, Real Estate, Computer & Electronics and 36 other categories.
Predicta is leading in People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 9 other categories.
Adtegrity is leading in most countries, including United States, Russia, United Kingdom, India and 19 other countries.
Predicta is leading in Brazil, Portugal and Venezuela.