In terms of market share, Adtegrity is clearly lagging behind, losing to Predicta in all segments.
Adtegrity has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Adult, Computer & Electronics and 38 other categories.
Predicta is leading in People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 12 other categories.
Adtegrity is leading in most countries, including United States, India, United Kingdom, Turkey and 21 other countries.
Predicta is leading in Brazil, Portugal, Italy and Belarus.