In terms of market share, Adtegrity is clearly lagging behind, losing to Predicta in all segments.
Adtegrity has better usage coverage in more websites categories. Including Business & Industry, Adult, Real Estate, Internet & Telecom and 34 other categories.
Predicta is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 10 other categories.
Adtegrity is leading in most countries, including United States, Canada, Germany, India and 23 other countries.
Predicta is leading in Brazil and Portugal.