In terms of market share, Adtegrity is clearly lagging behind, losing to Predicta in all segments.
Adtegrity has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Computer & Electronics, Internet & Telecom and 39 other categories.
Predicta is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 11 other categories.
Adtegrity is leading in most countries, including United States, India, Germany, Canada and 21 other countries.
Predicta is leading in Brazil and Puerto Rico.