In terms of market share, Adtegrity is clearly lagging behind, losing to Revenue in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 43 other categories.
Revenue is leading in News & Media, Sports, Celebrities & Entertainment News, Health and 19 other categories.
Adtegrity is leading in most countries, including India, Germany, South Africa, Brazil and 14 other countries.
Revenue is leading in United States, United Kingdom, Canada, Russia and 11 other countries.