In terms of market share, Adtegrity is clearly lagging behind, losing to Rovion in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, News & Media and 44 other categories.
Rovion is leading in Business & Industry, Business Services, Health, Construction & Maintenance and 8 other categories.
Adtegrity is leading in most countries, including United States, Canada, Germany, Brazil and 23 other countries.
Rovion is leading in Uganda and Viet Nam.