In terms of market share, Adtegrity is clearly lagging behind, losing to Rovion in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Real Estate and 53 other categories.
Rovion is leading in Business & Industry, Business Services, Autos & Vehicles, Car Buying and 10 other categories.
Adtegrity is leading in most countries, including United States, Russia, India, Spain and 22 other countries.
Rovion is leading in Pakistan, Australia, Colombia and Canada.