In terms of market share, Adtegrity is clearly lagging behind, losing to Rovion in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Real Estate and 47 other categories.
Rovion is leading in Business & Industry, Business Services, Autos & Vehicles, Car Buying and 13 other categories.
Adtegrity is leading in most countries, including United States, India, Great Britain, France and 44 other countries.
Rovion is leading in Canada, Peru and Chile.