In terms of market share, Adtegrity is clearly lagging behind, losing to Rovion in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Real Estate and 50 other categories.
Rovion is leading in Business & Industry, Business Services, Autos & Vehicles, Health and 12 other categories.
Adtegrity is leading in most countries, including United States, India, United Kingdom, Turkey and 21 other countries.
Rovion is leading in Philippines, Mexico, Italy and Germany.