In terms of market share, Adtegrity is clearly lagging behind, losing to Rovion in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Real Estate and 50 other categories.
Rovion is leading in Business & Industry, Business Services, Autos & Vehicles, Health and 12 other categories.
Adtegrity is leading in most countries, including United States, Russia, India, France and 15 other countries.
Rovion is leading in Canada, Uruguay, Macedonia and Australia.