In terms of market share, Adtegrity is clearly lagging behind, losing to Rovion in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Real Estate and 52 other categories.
Rovion is leading in Business & Industry, Business Services, Autos & Vehicles, Health and 10 other categories.
Adtegrity is leading in most countries, including United States, India, Indonesia, Russia and 16 other countries.
Rovion is leading in Mexico, South Africa, Bangladesh and Kenya.