In terms of market share, Adtegrity is clearly lagging behind, losing to Rovion in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Real Estate and 51 other categories.
Rovion is leading in Business & Industry, Business Services, Autos & Vehicles, Health and 10 other categories.
Adtegrity is leading in most countries, including United States, India, Russia, France and 21 other countries.
Rovion is leading in Canada and Lithuania.