Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Business & Industry, Sports, Music & Audio and 44 other categories.

2 Adtegrity is leading in Arts & Entertainment, People & Society, Real Estate, Computer & Electronics and 34 other categories.

Geography

1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Peru and 28 other countries.

2 Adtegrity is leading in United States, India, Russia, Indonesia and 11 other countries.