Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 79 other categories.

2 Adtegrity is leading in Games, Online, Photography, Video Games and 13 other categories.

Geography

1 Sanoma is leading in most countries, including Romania, Lithuania, Finland, Denmark and 37 other countries.

2 Adtegrity is leading in United States, India, Nigeria, Switzerland and 7 other countries.