Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Shopping and 46 other categories.

2 Adtegrity is leading in People & Society, Music & Audio, Real Estate, Adult and 29 other categories.

Geography

1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Peru and 21 other countries.

2 Adtegrity is leading in United States, India, United Kingdom, Brazil and 14 other countries.