Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Business & Industry, Shopping, Sports and 44 other categories.

2 Adtegrity is leading in Arts & Entertainment, People & Society, Music & Audio, Real Estate and 33 other categories.


1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Mexico and 16 other countries.

2 Adtegrity is leading in United States, Turkey, Australia, Saudi Arabia and 14 other countries.