Market Share by Top Websites

1 Simply is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Simply in all segments.

Websites Categories

1 Simply has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 100 other categories.

2 Adtegrity is leading in Adult, Real Estate, Celebrities & Entertainment News, Fashion & Modeling and 5 other categories.

Geography

1 Simply is leading in most countries, including Italy, Spain, France, Australia and 40 other countries.

2 Adtegrity is leading in United States, Indonesia, India, Tanzania and 7 other countries.