In terms of market share, Adtegrity is clearly lagging behind, losing to Social Dot Com in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 54 other categories.
Social Dot Com is leading in Health, Finance, Insurance, Food & Drink and 6 other categories.
Adtegrity is leading in most countries, including United States, India, France, Indonesia and 17 other countries.
Social Dot Com is leading in Sweden, Turkey, Honduras, Germany and one other country.