In terms of market share, Adtegrity is clearly lagging behind, losing to Social Dot Com in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 53 other categories.
Social Dot Com is leading in Health, Finance, Insurance, Running and 6 other categories.
Adtegrity is leading in most countries, including United States, India, United Kingdom, Turkey and 20 other countries.
Social Dot Com is leading in Sweden, Azerbaijan, Venezuela, Austria and 2 other countries.