In terms of market share, Adtegrity is clearly lagging behind, losing to Social Dot Com in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 54 other categories.
Social Dot Com is leading in Health, Food & Drink, Finance, Cooking & Recipes and 7 other categories.
Adtegrity is leading in most countries, including United States, Germany, India, Russia and 15 other countries.
Social Dot Com is leading in United Kingdom, Sweden, Belgium, Spain and 2 other countries.