In terms of market share, Adtegrity is clearly lagging behind, losing to Social Dot Com in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 49 other categories.
Social Dot Com is leading in Finance, Health, Insurance, Jobs & Employment and 6 other categories.
Adtegrity is leading in most countries, including United States, Russia, France, Hungary and 8 other countries.
Social Dot Com is leading in Sweden, Denmark, Dominican Republic, Norway and one other country.