In terms of market share, Adtegrity is clearly lagging behind, losing to Social Dot Com in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 53 other categories.
Social Dot Com is leading in Finance, Health, Insurance, Jobs & Employment and 6 other categories.
Adtegrity is leading in most countries, including United States, India, Russia, Indonesia and 20 other countries.
Social Dot Com is leading in Sweden, Morocco, Serbia, South Africa and one other country.