In terms of market share, Adtegrity is clearly lagging behind, losing to Social Dot Com in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 50 other categories.
Social Dot Com is leading in Health, Food & Drink, Finance, Cooking & Recipes and 7 other categories.
Adtegrity is leading in most countries, including United States, United Kingdom, Russia, Brazil and 18 other countries.
Social Dot Com is leading in Sweden, Belgium, Israel and Australia.