Market Share by Top Websites

1 Specific Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Specific Media in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 123 other categories.

2 Adtegrity is leading in Adult, Games, Celebrities & Entertainment News, Video Games and 5 other categories.


1 Specific Media is leading in most countries, including United States, United Kingdom, Denmark, France and 54 other countries.

2 Adtegrity is leading in Saudi Arabia, United Arab Emirates, Senegal, Kazakhstan and 2 other countries.