Market Share by Top Websites

1 Spongecell is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Spongecell in all segments.

Websites Categories

1 Spongecell has better usage coverage in more websites categories. Including Internet & Telecom, Health, Career & Education, News & Media and 37 other categories.

2 Adtegrity is leading in Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 33 other categories.


1 Spongecell is leading in most countries, including United States, United Kingdom, Italy, India and 15 other countries.

2 Adtegrity is leading in Turkey, Russia, Australia, Saudi Arabia and 11 other countries.